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Amazon Launched the Fire Phone — Can It Survive?



Eventually the long-heard rumor of a "3D-Phone" has come alive. Yes, lastly the ecommerce giant Amazon has joined Samsung & Apple in the party. The buzz of its launch was flying around from a few days. Jeff Bezos, the CEO of Amazon, on en event in Seattle has set the stage on "fire" (literally speaking), launching their first ever smart phone named — the Fire Phone. From his statements during the inauguration, it was pretty clear that Amazon's going to abide by the same tactics that they've been complying around the past years. He said that Amazon has one indispensable goal — "Earn the trust of the customers" and he believes that if they do it "thousand times, over and over and over", people 'will' notice. Well, the toughest job to do right now is competing in the Smartphone race ruled by Samsung and Apple. Can Amazon Survive? Let's have a look at its specifications.

Hardware Stuffs:


Bezos admitted that hardware-wise the phone has some part equivalent to few of its entrants especially to Galaxy S5 and iPhone 5s. Yet the new-born 160 gram Smartphone has some great stuff to offer to its users. It runs on the Krait 400 Qualcomm Snapdragon powered quad-core 2.2 GHz processor with 2GB RAM. This, I guess, is enough for a breezing fast android experience. For movie and game geeks the 4.7 inch aluminum device has offered IPS LCD HD display protected by Gorilla Glass. It comes with 720 x 1280 pixels resolution.

Amazon has showed their innovation power with the tremendous endeavor on its camera section. Like many other smart phones it has a 13 Mega Pixel rear camera with additional 4 front cams. Now here comes the twist. Besides adding a cool stabilization technology they've featured an 'instaccess" button. By which the camera can be launched with a single press even when the phone is locked! This clearly shows that the company is going to strengthen their hold on the photography part.

The Fire burns with both 32 GB and 64 GB internal storage. For storage of the photos you'll be given unlimited space on Amazon Cloud. It has 2400 mAh battery capable of 285 hours standby. For music geeks they've offered dual stereo speakers powered by Dolby. The magnetic earbuds will protect you from getting lost in the wire's jungle in your pocket.

Software Stuffs:


The Smartphone runs on Fire OS 3.5 (which is their own android version). One of the interesting features of this phone is the "Dynamic Perspective". The front facing cams keep track of your head, face orientation etc. And it responds in accordance with the way you move. As an instance, you can scroll any page by just moving your hand over it. This dynamic perspective also helps to convert flat images into 3D images. This actually isn't 3D, it's just a hoodwink called Motion Parallax. In spite of this trick, the experience is quite cool while using the phone.

Another breathe-taking innovation of Fire Phone is the Firefly service. The goodness of this feature reminds me of the song  —  Fireflies by Owl City. This media-identification app can recognize any product using the camera and add it to your Amazon cart within half a second! In addition to products, it can identify songs, movies, TV shows and tons of other stuffs.

You can get this 'coolly' featured Fire Phone from 25th July onwards (Only in US). For 32 GB you'll have to throw 649 bucks out of your pocket, which should be a great deal. The price at countries, other than US is yet to be declared.

Key Features:

  • Quad-core 2.2 GHz processor.
  • 2 GB RAM.
  • 13 MP Rear Cam with 4 Front Cams.
  • Operating System: Fire OS 3.5.
  • 4.7 Inch LCD High Definition Display (with Gorilla Glass Protection).
  • Screen Resolution: 720 X 1280p
  • Battery 2400 mAh (almost 285 hour's standby).
  • Internal memory: 32 GB / 64 GB.
  • Surprises: Firefly app & Dynamic Perspective.
  • Price: $ 649 (32 GB)  — Off Contract.
 Full technical details, contract prices and original pictures are available at this link.

Lastly:


Now the main question that arises is — Nokia drowned, Blackberry drowned, can Amazon do that? Can Amazon survive the no-chance-of-mistake race? Can they do what others couldn't? However, we've to wait few more days for the answers of these questions. Till then Keep Flying, Keep Firing.

All trademarks including Amazon, Samsung, Apple, Qualcomm etc. are property of their resepected owners and represented on promotional purpose only. Cover Pic Credit: Pixabay.com

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